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TAG ANNOUNCES FIRST COMPANIES TO EARN “CERTIFIED FOR TRANSPARENCY” SEAL

Initial Recipients Include AdForm, DoubleVerify, Frameplay, Horizon Media, IAS, Octillion Media, OMG, OpenX, Oracle and Xandr; Recent ANA...

The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets

June 19, 2023 • 4 min read • By Ronan Shields and Seb Joseph Programmatic advertising transparency brouhaha is the industry’s theater...

Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion

By Allison Schiff, Monday, June 19th, 2023 – 6:00 am To say the programmatic media supply chain is a transparency-free zone that...

ADVERTISERS WASTE 23% OF PROGRAMMATIC AD DOLLARS, ANA STUDY FINDS

Advertisers buy low-quality websites, 'information asymmetry,' and other challenges outlined in report at Cannes By Garett Sloane and...

Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’

The Association of National Advertisers recommends marketers take a more active role in media buying By Megan Graham June 19, 2023 at...

ANA Provides “First Look” at In-depth Programmatic Media Transparency Study

Report Reveals Lack of Transparency and Widespread Waste and Includes Recommendations That Should Save Billions Read more about the...

TAG TRUSTNET LAUNCHES NEW FRONTIER IN TRANSPARENCY FOR MARKETERS THROUGH DEI, PRIVACY, & MFA DATA

Partnerships With Neutronian, Deepsee.io & SafeGuard Privacy Will Help Marketers Achieve DEI Goals, Reduce Fraud & Improve Privacy...

EU Digital Markets Act: rules for digital gatekeepers to ensure open markets enter into force

Press Release Brussels, October 31, 2022 - The EU Digital Markets Act (DMA) enters into force on the 1st of November 2022. The new...

Trustworthy Accountability Group Rolls Out 'Transparency' Certification

MediaPost, Digital News Daily, Nov 3 , 2022 by Wendy Davis @wendyndavis https://www.mediapost.com/publications/article/379414/trustworth...