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Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad spend...

Commentary by Bill Duggan , June 17, 2024 CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our...

By Allison Schiff, Managing Editor AdExchanger MONDAY, JUNE 17TH, 2024 One year ago, the Association of National Advertisers released the...

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study.

By Ronan Shields Consecutive bombshell reports over the past year demonstrate that marketers could be a lot more proactive about reducing...

By Catherine Perloff The supply chain is still filled with waste, and impression price doesn't correlate with quality A new industrywide...

05 Dec 2023 | Nick Manning Opinion If the programmatic market resembles a car boot sale, as the latest ANA study published today...

December 5, 2023 This follows-up and supersedes the First Look study published in June 2023 and delves deeper into the dynamic world of...

By James Hercher MONDAY, NOVEMBER 6TH, 2023 https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-fi...