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Advertisers are funding AI slop ADWEEK July 28, 2026 by TRISHLA OSTWAL AI-generated content—cheap, mass-produced pages built primarily to harvest ad dollars, known as slop—is passing quality checks advertisers have relied on to avoid junk inventory, according to a report published Tuesday by Trustworthy Accountability Group (TAG), the Association of National Advertisers (ANA), and data partner Fiducia. In some cases, advertisers are paying more to appear next to AI slop than

Part of ANA Programmatic Transparency Benchmark Initiative, Analysis Finds AI Slop Accounts for 1.3%-2.4% of Open Web Programmatic Spend, Comparable to MFA The Association of National Advertisers (ANA), jointly with the Trustworthy Accountability Group (TAG/TAG TrustNet), the leading global initiative dedicated to fighting criminal activity and increasing trust in digital advertising, and technology partner Fiducia today released the first statistically rigorous analysis of

ANA Programmatic Transparency Benchmark Q1 2026 Report: Quality-Driven Advertisers Continue to Outperform in Programmatic Media

by Joe Mandese , May 29, 2026 Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 edition of the Association of National Advertisers' quarterly "Programmatic Transparency Benchmark" reports has divided programmatic advertising ROI into a tale of two performance cohorts: the "lower half" and the "upper half." Specifically, the analysi

ANA Programmatic Transparency Benchmark Q1 2026 Report: Quality-Driven Advertisers Continue to Outperform in Programmatic Media

Ad+genuity follows ANA recommendations, using impression-level log data to deliver independent, outcome-based transparency for clients New York, NY (March 25, 2026) — Fiducia today announced that Ad+genuity has become the first independent agency to adopt the ANA Programmatic Transparency Benchmark and TrueKPI Framework , aligning its programmatic practice with ANA guidance on transparency, accountability, and performance measurement. Ad+genuity is a strategic digital me

ANA Q4 2025 Programmatic Transparency Benchmark Shows Media Quality Is Now Driving Measurable Performance Outcomes

ANA Introduces Brand Safety and Suitability Metrics, Showing 99.1% of Spend in Low-Risk Environments and Signalling a New Standard for Responsible Media Investment NEW YORK – November 5, 2025 – The Association of National Advertisers (ANA) today released its Q3 2025 Programmatic Transparency Benchmark , revealing continued progress in efficiency, media quality, and supply-chain transparency as marketers reclaim $13.6 billion in working media value. The report shows the share

By Jack Neff September 18, 2025 12:00am Ad tech vendors are facing the same accountability reckoning that once upended media agencies, as...