Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
By Catherine Perloff The supply chain is still filled with waste, and impression price doesn't correlate with quality A new industrywide...
Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
ANA Programmatic Study: from 'car boot sale' to department store
ANA Programmatic Media Supply Chain Transparency Study: Complete Report
Ad Tech Companies Are Getting Graded On Log-File Transparency
TAG ANNOUNCES FIRST COMPANIES TO EARN “CERTIFIED FOR TRANSPARENCY” SEAL
The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets
Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion
ADVERTISERS WASTE 23% OF PROGRAMMATIC AD DOLLARS, ANA STUDY FINDS
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’