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The ANA Q3 2025 Programmatic Transparency Benchmark Reveals $13.6B in Efficiency Gains as Programmatic Enters a New Era of Accountability
ANA Introduces Brand Safety and Suitability Metrics, Showing 99.1% of Spend in Low-Risk Environments and Signalling a New Standard for Responsible Media Investment NEW YORK – November 5, 2025 – The Association of National Advertisers (ANA) today released its Q3 2025 Programmatic Transparency Benchmark , revealing continued progress in efficiency, media quality, and supply-chain transparency as marketers reclaim $13.6 billion in working media value. The report shows the share
Nov 53 min read
Procter & Gamble, Bayer scrutinize ad tech as brands demand accountability and lower costs
By Jack Neff September 18, 2025 12:00am Ad tech vendors are facing the same accountability reckoning that once upended media agencies, as...
Sep 222 min read
Global advertisers wasted $26.8 billion on programmatic in Q2: ANA
by Chris Powell August 15 2025 The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made,...
Aug 261 min read
ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
by Joe Mandese , August 14, 2025 While considerable improvements have been made in the efficiency of their ad spending over the past...
Aug 261 min read
The ANA Releases Q2 2025 Programmatic Transparency Benchmark Report Reveals $26.8B in Wasted Programmatic Spend
Effective ANA Launches Transparency Tool for All Members Democratizing Access to Data Once Reserved for Benchmark Participants NEW YORK –...
Aug 114 min read
Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up
Commentary by Michael Lyons , MeidaPost Op-Ed Contributor, June 11, 2025 As media leaders guiding clients through a dynamic, fragmented,...
Jun 171 min read
The ANA Releases Q1 2025 Programmatic Transparency Benchmark Report
Effective ad spend climbs to 41%; $21.6B in global optimizations remain untapped Despite gains, more than a third of open web spend still...
May 224 min read
Fiducia Integrates Compliant's Data Integrity Signals to Enhance Programmatic Media Quality
New partnership expands Fiducia’s Data Exchange to measure data integrity NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising...
Mar 313 min read
One programmatic ad is too many when it comes to Child Sexual Abuse Material
March 6, 2025 - by Bill Duggan, EVP at the Association of National Advertisers (ANA) How to ensure media investments are being handled...
Mar 61 min read
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