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Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds

By Catherine Perloff The supply chain is still filled with waste, and impression price doesn't correlate with quality A new industrywide...

ANA Programmatic Study: from 'car boot sale' to department store

05 Dec 2023 | Nick Manning Opinion If the programmatic market resembles a car boot sale, as the latest ANA study published today...

ANA Programmatic Media Supply Chain Transparency Study: Complete Report

December 5, 2023 This follows-up and supersedes the First Look study published in June 2023 and delves deeper into the dynamic world of...

Ad Tech Companies Are Getting Graded On Log-File Transparency

By James Hercher MONDAY, NOVEMBER 6TH, 2023 https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-fi...

TAG ANNOUNCES FIRST COMPANIES TO EARN “CERTIFIED FOR TRANSPARENCY” SEAL

Initial Recipients Include AdForm, DoubleVerify, Frameplay, Horizon Media, IAS, Octillion Media, OMG, OpenX, Oracle and Xandr; Recent ANA...

The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets

June 19, 2023 • 4 min read • By Ronan Shields and Seb Joseph Programmatic advertising transparency brouhaha is the industry’s theater...

Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion

By Allison Schiff, Monday, June 19th, 2023 – 6:00 am To say the programmatic media supply chain is a transparency-free zone that...

ADVERTISERS WASTE 23% OF PROGRAMMATIC AD DOLLARS, ANA STUDY FINDS

Advertisers buy low-quality websites, 'information asymmetry,' and other challenges outlined in report at Cannes By Garett Sloane and...

Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’

The Association of National Advertisers recommends marketers take a more active role in media buying By Megan Graham June 19, 2023 at...