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Commentary by Michael Lyons  , MeidaPost Op-Ed Contributor, June 11, 2025 As media leaders guiding clients through a dynamic, fragmented,...

Effective ad spend climbs to 41%; $21.6B in global optimizations remain untapped Despite gains, more than a third of open web spend still...

New partnership expands Fiducia’s Data Exchange to measure data integrity NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising...

March 6, 2025 - by Bill Duggan, EVP at the Association of National Advertisers (ANA) How to ensure media investments are being handled...

The latest release of the TAG TrustNet Log-Level Data (LLD) Register is now available. This vital resource tracks suppliers that offer...

Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad spend...

Commentary by Bill Duggan , June 17, 2024 CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our...

By Allison Schiff, Managing Editor AdExchanger MONDAY, JUNE 17TH, 2024 One year ago, the Association of National Advertisers released the...

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study.