programmatic supply chain
Benchmark your supply chain against
the ANA Programmatic Transparency Study
and increase ad spend productivity by +20%
A benchmark for marketers to evaluate their supply chain
and identify optimization opportunities
Recognizing the need to help marketers take control over their programmatic supply chains, TAG TrustNet is launching the Programmatic Transparency Benchmark as a next step following the findings of the ANA Programmatic Transparency Study.
The purpose of the Benchmark is to collect, reconcile and analyze the data of contributing marketers on an ongoing basis to come up with a set of quantitative, qualitative, and financial metrics that provide an ongoing benchmark against which marketers can evaluate their own activity. All information is only shared in an aggregated and anonymized format**.
The Benchmark is designed to help marketer identify areas of optimization in ad spend productivity by comparing key metrics of their programmatic supply chain against the ANA Study findings and against industry averages, ranges and sector metrics as they evolve over time.
TAG TrustNet encourages all advertisers, large or small, to participate to the Benchmark to drive more value in a more efficient marketplace
Identify how you can optimise ad spend productivity
Key findings of ANA Programmatic Transparency Study conducted with TAG TrustNet
An average of 29% of the programmatic investment that arrives at DSPs is spent on the buying process, with 71% making it to the sell-side.
Just 36% of investment is spent on valid, non-MFA (made for advertising), measurable, and viewable impressions.
Simulations show that advertisers can see a +20% increase in ad spend productivity by gaining full log-level transparency to optimize their supply chains.
Activate your log-level data to analyze your supply chain and make your data actionable over the TAG TrustNet platform
To take control of your programmatic investments,
make your data actionable at all times
Marketers can go further - with a full TAG TrustNet enterprise license your data becomes actionable, enabling you to optimize ad spend productivity in real time.
The ANA Study has validated that, with the use of the TAG TrustNet platform to connect and reconcile impression log-level data and price impressions using a set of quality metrics, the increase in ad spend productivity by well over +20%.
Find out more about how impression log-level data, connected through TAG TrustNet can help you optimize your programmatic supply chain productivity, or get in touch using the form at the bottom of the page.
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* Part of the findings of the ANA Programmatic Transparency Study
** All data used for the Benchmark is transactional data. It does not include any PII data and is not subject to privacy regulations. The data is aggregated, anonymized, and treated at all times as confidential information.