data
exchange

Your next level of visibility into your supply chain

The Fiducia Data Exchange expands your programmatic supply chain insights by allowing you to overlay a range of data feeds to your supply chain LLD in key areas, correlating ALL your transactional and qualitative data using the Fiducia platform as your one-stop data hub.

The Fiducia Data Exchange provides marketer with the next level of visibility, especially in key areas such as Fraud, Malware, Brand Safety, Transparency, MC&I, MFA, Sustainability, Privacy, Media Bias, ESG. Our partnerships currently encompass:

Fraud, Malware, Brand Safety, Transparency -TAG verified and certified suppliers
MC&I - Multicultural and inclusive media
spending goals
MFA - Reduce Made for Advertising waste
Privacy - Strengthen privacy compliance
Media Bias - Favour quality journalism
ESG - Environmental, Social and Governance

As an open platform, these partnerships will be extended to other areas, including sustainability or governance, but can also be extended at the request of marketers to their existing partners.

Media Bias

The Ad Fontes media bias ratings allows marketers to invest in premium journalism across news media, unlocking brand safe incremental reach while safeguarding reputational risk and proactively avoiding low quality and heavily biased content. For more information Click Here

MFA Site Identification

Using DeepSee.io’s Publisher Risk platform helps marketers to identify and filter out non-performant and low-quality MFA sites included in their campaigns. For more information: Click Here

Publisher Data Compliance and Integrity

Compliant’s Publisher Compliance Index (PCI) measures the privacy data risk of digital media campaigns by independently evaluating the privacy, data compliance and integrity of impressions purchased program- matically. For more information: Click Here

ESG Scoring

The GoodNet delivers ESG (Environmental, Social, and Governance) metrics by analysing 150 data points across 3 categories (publisher content, delivery of advertising and coporate values) to assign an Ethical Media Index (EMI) score to each domain. For more information: Click Here

Multicultural and Inclusive Ownership
and Data Privacy Scores

Neutronian’s NQI Minority Ownership Verification scores

publishers which identify as minority, female and LGBTQ

owned businesses. Neutronian also provides Data Privacy Scores (DPS) based on 3 categories: privacy & compliance, data disclosures, company background. For more information: Click Here

Vendors Privacy Compliance

SafeGuard Privacy’s Vendor Compliance Hub informs marketers about the privacy compliance of their supply chain partners. For more information: Click Here

TAG Verified and Certified Suppliers

Using TAG Certifications helps marketers to filter impressions coming from suppliers verified and certified by TAG for fraud, malware, brand safety or transparency, and evaluate how certified business partners allow to better achieve marketing goals. For more information: Click Here

Find out more about how the Fiducia Data Exchange can help you gain full control of your programmatic supply chain on key compliance issues by filling out the form below.

data exchange