Activate any data feeds and take full control
The TAG TrustNet Data Exchange expands your programmatic transparency by activating value-added data feeds on top of your supply chain data, allowing marketers to connect and reconcile ALL their transactional and qualitative data feeds in one place
The Data Exchange provides marketer with the next level of visibility, especially in key areas such as DEI and privacy. Our first three partnerships encompass:
DEI - Diverse media spending goals
MFA - Reduce Made-For-Advertising waste
Privacy - Strengthen privacy compliance
As an open platform, these partnerships will be extended by TAG TrustNet to other areas, including sustainability or governance, but can also be extended at the request of marketers to their existing partners.
Minority Ownership Rating (Neutronian)
Based on Neutronian’s NQI Minority Ownership Verification, TAG TrustNet will integrate validation and scoring of publishers or companies who identify as minority owned, including female-owned and LGBTQ+ owned businesses, so brands can better achieve their DEI goals.
MFA Site Identification (Deepsee.io)
MFA site identification - Using DeepSee.io’s Publisher Risk platform, TAG TrustNet will help marketers identify and non-performant and low-quality MFA sites from their campaigns.
Privacy Compliance (SafeGuard Privacy)
Privacy compliance - In partnership with SafeGuard Privacy’s Vendor Compliance Hub software, TAG TrustNet will be able to show marketers that their supply chain partners are transparently demonstrating their privacy compliance.
Read the full story of these partnerships.