meet
the

team
 

we launched Fiducia with the
conviction to have the solution

to build a better industry

 
Leadership Team
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Tim Brown
CEO
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tim.brown@fiducia.eco

+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.

 

Igor Alferov
CTO
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igor.alferov@fiducia.eco

+15 years of experience in R&D, engineering, product management and digital advertising. PhD in information security and early researcher of distributed ledger technologies. From 2007 to 2018 developed a career working as a Lead Engineer, Product Manager and in later period as Deputy Director of Advertising Technologies and VP of Monetization Projects at $7B Mail.Ru Group internet holding. Built MyTarget, Mail.Ru’s advertising platform that now generates $300M+ in advertising revenue annually.

Pascal Zahner
COO
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pascal.zahner@fiducia.eco

+25 years developing technology driven businesses with a focus on digital advertising in founder, C-level, board and advisory roles. Defining and implementing accelerated growth strategies across markets: Crimtan COO, Affectv COO, Exponential MD EMEA, Aibits CEO, Real Media CEO EMEA/APAC (sold to WPP in 2007). Roles in alternative finance with National Bank of Canada, Blue Lakes Advisors, Mistral Partners. IMD Business Leadership (PED); Columbia University MS, Journalism; Lausanne University MS Political Science.

Tom Triscari

President

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tom.triscari@fiducia.eco

Tom is a leading voice in the programmatic industry. He is the founder of Lemonade Projects, a NYC based agency. His programmatic experience began in 2007 working as a consultant for Project Canoe led by Comcast and Time Warner. He was responsible for Right Media at Yahoo! Europe. Tom built and managed supply-side and data science teams at Criteo in London. With in-housing starting to take root, he acted as CEO to reposition Yieldr and founded Labmatik in 2015, a consultancy correcting programmatic underperformance. Tom has a B.A. in Economics from UCLA and an MBA from the University of Notre Dame. 

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Kevin Broom

CXO

CXO

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kevin.broom@fiducia.eco

+20 years of experience in product management, product marketing, and operations with a focus on growth and scaling of technology/product led businesses. Experience spans multiple industries including Adtech, Fintech, and Martech. From 2008 to 2015 was GM and head of product for Yahoo Search in EMEA driving 100% growth in three years. From 2016 to 2020, served as EVP Product Development for Alpha-Sense and CPO for Bynder with a focus on defining product strategy, building and scaling teams, improving product development and delivering growth.

 

George Odysseos

CFO

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george.odysseos@fiducia.eco

+19 years experience in digital advertising driving financial governance, commercial strategy, operational efficiency and business performance. Track record in finance and governance as Finance Director, operational efficiency & business performance as Operations Director and commercial strategy as Commercial Director in companies including Blue Lithium, Yahoo, Exponential and Yormedia Solutions.

Phillip Hayman
Customer Success 
Director
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phillip.hayman@fiducia.eco

+14 years experience in the digital advertising sector, with deep expertise in programmatic, verification and measurement gained while working for high growth technology businesses in the UK and Europe. Mainly focused on building and running client facing teams that combine technical and product expertise to deliver data solutions, integrations and technology projects, while working for companies including Telegraph Media Group, Exponential, Integral Ad Science and TVbeat.

 

Bob Filice
Product Director
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bob.filice@fiducia.eco

+21 years experience in digital advertising with deep expertise in programmatic transactions across the global ad tech ecosystem. Has managed a portfolio of products that includes third party adservers, ad networks, demand side platforms, and exchanges/SSPs. As a product leader Bob has focused on developing product strategy, managing roadmaps, and building high-impact products in companies including Adknowledge, Apple, BlueLithium, PubMatic, RadiumOne, RhythmOne and Yahoo. 

 

 
Advisory Board
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Terry von Bibra
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+30 years experience focused on Digital Transformation, Omnichannel, Marketplaces, advertising and China B2C. He helped build the European presence of Amazon and Alibaba. His work has ranged from creating and scaling Online Marketing channels to building Marketplaces to guiding European brands to connect with the Chinese consumer. He began his career as a commercial photographer and later led Yahoo’s EMEA Advertising Marketplace. He also led Omnichannel at the German retailer Karstadt.

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John Farrel
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John is currently serving as a Non-Executive Director/Chairman for Transmission, Oliver, FEED, Been There Done That (BTDT), AML and Octopus Group. He also provides consultancy services to The European Golf Tour and The Business Model Company. He previously was responsible for all of 

Publicis Specialised Agencies and Marketing Services (SAMS) from early 2003. He also was President and CEO of D’ Arcy Worldwide, President of the IMP (now ‘Arc’) and has client-side experience with Atlas Copco, Butlins UK and LRC International. John is the current Master of the Worshipful Company of Marketors, an Honorary President of the Institute of Sales Promotion and a Founder Member of the Direct Marketing Association of Great Britain. He has a BA (Hons) in Business Studies from Nottingham Trent University, where he is now Visiting Professor of Marketing.

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Krishna Visvanathan
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Krishna co-founded Crane Venture Partners and has been fortunate to have had the opportunity to back European founders for 20 years, investing across every layer of the enterprise stack. Prior to VC, he had several operational roles including co-founding a deep tech start-up.

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Shirlene Chandrapal
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+20 years track record in building and growing sales teams and developing product strategy and execution for US companies, Shirlene has extensive expertise in the online industry on an international level. She also has considerable experience in early-stage businesses and taking new technologies and products to market, she was part of Fiducia’s
co-founding team working on the launch of Fiducia DLT and is now active as an advisor.

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Abeed Janmohamed
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+20 years of digital experience in start-up and scale up, board member and non-exec director. Entrepreneurial mindset and been the first hire or employee across his career. Passionate leader,  helping scale businesses and is skilled in all aspects of digital transformation, revenue strategy and building strong business cultures and value systems. Knowledge across Advertising, MarTech, Retail Tech, Sport Tech, IOT, Blockchain. Experienced on Commercial Strategy, Market Entry, Corporate Development and M&A. Global exposure across the start-up landscape across Africa, Europe and North America.