meet
the
founding
team
"we launched FIDUCIA with the conviction to have the solution
to build a better industry"
Tim Brown
Tim Brown
CEO
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+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.
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Igor Alferov
CPO/CTO
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+15 years of experience in R&D, engineering, product management and digital advertising. PhD in information security and early researcher of distributed ledger technologies. From 2007 to 2018 developed a career working as a Lead Engineer, Product Manager and in later period as Deputy Director of Advertising Technologies and VP of Monetization Projects at $7B Mail.Ru Group internet holding. Built MyTarget, Mail.Ru’s advertising platform that now generates $300M+ in advertising revenue annually.
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Pascal Zahner
COO
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+25 years track record in developing technology driven businesses, with a particular focus on digital marketing, in C-Level, Board and Advisory roles. Defining and implementing growth strategies across multiple markets, including the EU, MENA, APAC and the US. COO Crimtan Holdings, COO Affectv, MD EMEA Exponential, CEO Aibits, CEO EMEA & APAC Real Media. Experienced in alternative finance (PE/HF, National Bank of Canada, Blue Lakes Advisors, Mistral Partners). IMD, Columbia University, Lausanne University graduate.
George Odysseos
CFO
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+19 years experience in digital advertising driving financial governance, commercial strategy, operational efficiency and business performance. Track record in finance and governance as Finance Director, operational efficiency & business performance as Operations Director and commercial strategy as Commercial Director in companies including Blue Lithium, Yahoo, Exponential and Yormedia Solutions.
Phillip Hayman
Customer Success
Director
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+14 years experience in the digital advertising sector, with deep expertise in programmatic, verification and measurement gained while working for high growth technology businesses in the UK and Europe. Mainly focused on building and running client facing teams that combine technical and product expertise to deliver data solutions, integrations and technology projects, while working for companies including Telegraph Media Group, Exponential, Integral Ad Science and TVbeat.
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James Naylor
Product Director
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+7 years experience in product management and marketing within the online advertising sector. James's experience ranges across both the buy and sell sides and has a particular focus on the management and display of log-level data. Has built and led combined engineering and product departments from scratch and crafted digital advertising products that required building out complex data and machine-learning platforms at both Exponential and Affectv. Track record in technical due diligence processes (buy and sell). Strong interest in social entrepreneurship models and consumer products.
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