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the fiducia team

we launched Fiducia with the conviction to have the solution to build a better industry

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Leadership Team
Tim Brown, CEO, Fiducia
Igor Alferov, CTO, Fiducia
Pascal Zahner, COO, Fiducia
George Odysseos, CFO, Fiducia
Tim Brown
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+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.


Igor Alferov
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+15 years of experience in R&D, engineering, product management and digital advertising. PhD in information security and early researcher of distributed ledger technologies. From 2007 to 2018 developed a career working as a Lead Engineer, Product Manager and in later period as Deputy Director of Advertising Technologies and VP of Monetization Projects at $7B Mail.Ru Group internet holding. Built MyTarget, Mail.Ru’s advertising platform that now generates $300M+ in advertising revenue annually.

Pascal Zahner
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+25 years developing technology driven businesses with a focus on digital advertising in founder, C-level, board and advisory roles. Defining and implementing accelerated growth strategies across markets for Crimtan, Affectv, Exponential, Aibits, Real Media (sold to WPP in 2007). Roles in alternative finance with National Bank of Canada, Blue Lakes Advisors, Mistral Partners. IMD Business Leadership (PED); Columbia University MS, Journalism; Lausanne University MS Political Science.

George Odysseos


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+19 years experience in digital advertising driving financial governance, commercial strategy, operational efficiency and business performance. Track record in finance and governance as Finance Director, operational efficiency & business performance as Operations Director and commercial strategy as Commercial Director in companies including Blue Lithium, Yahoo, Exponential and Yormedia Solutions.

Ed Stevenson, VP Sales, Fiducia
Phillip Hayman, Cusstomer Success Director, Fiducia
Bob Filice, Product Director, Fiducia
Ed Stevenson
VP Sales
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20 years of experience as a seasoned adtech professional. Ed has held key leadership positions at industry-leading companies including Marin Software (IPO), Abakus 

(acquired by SAP), and Sojern. With a strong background in adtech, Ed brings extensive expertise and a proven track record of success to the Fiducia leadership team.


Phillip Hayman
Customer Success 
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+14 years experience in the digital advertising sector, with deep expertise in programmatic, verification and measurement gained while working for high growth technology businesses in the UK and Europe. Mainly focused on building and running client facing teams that combine technical and product expertise to deliver data solutions, integrations and technology projects, while working for companies including Telegraph Media Group, Exponential, Integral Ad Science and TVbeat.


Bob Filice
Product Director
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+21 years experience in digital advertising with deep expertise in programmatic transactions across the global ad tech ecosystem. Has managed a portfolio of products that includes third party adservers, ad networks, demand side platforms, and exchanges/SSPs. As a product leader Bob has focused on developing product strategy, managing roadmaps, and building high-impact products in companies including Adknowledge, Apple, BlueLithium, PubMatic, RadiumOne, RhythmOne and Yahoo. 


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Advisory Board
Lou Paskalis, Advisory Board, Fiducia
Lou Paskalis
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Lou Paskalis is CEO and Founder of AJL Advisory, a consultancy focused on helping marketers improve their business narrative and tech companies better understand marketers’ needs. He also serves as Chief Strategy Officer of Ad Fontes Media, sits on the advisory boards of Snapchat and VOX and is very active with the Association of National Advertisers and TAG.

Previously, he was President and COO of MMA Global, and spent three decades in client-side leadership roles at Bank of America, American Express and E. & J. Gallo.

Krishna Visvanathan, Advisory Board, Fiducia
Krishna Visvanathan
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Krishna co-founded Crane Venture Partners and has been fortunate to have had the opportunity to back European founders for 20 years, investing across every layer of the enterprise stack. Prior to VC, he had several operational roles including co-founding a deep tech start-up.

SHIRLENE CHANDRAPAL, Advisory Board, Fiducia
Shirlene Chandrapal
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+20 years track record in building and growing sales teams and developing product strategy and execution for US companies, Shirlene has extensive expertise in the online industry on an international level. She also has considerable experience in early-stage businesses and taking new technologies and products to market, she was part of Fiducia’s
co-founding team working on the launch of Fiducia DLT and is now active as an advisor.

Terry von Bibra, Advisory Board, Fiducia
Terry von Bibra
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+30 years experience focused on Digital Transformation, Omnichannel, Marketplaces, advertising and China B2C. He helped build the European presence of Amazon and Alibaba. His work has ranged from creating and scaling Online Marketing channels to building Marketplaces to guiding European brands to connect with the Chinese consumer. He began his career as a commercial photographer and later led Yahoo’s EMEA Advertising Marketplace. He also led Omnichannel at the German retailer Karstadt.

John Farrell, Advisory Board, Fiducia
John Farrel
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John is currently serving as a Non-Executive Director/Chairman for Transmission, Oliver, FEED, Been There Done That (BTDT), AML and Octopus Group. He also provides consultancy services to The European Golf Tour and The Business Model Company. He previously was responsible for all of Publicis Specialised Agencies and Marketing Services (SAMS) from early 2003. He also was President and CEO of D’ Arcy Worldwide, President of the IMP (now ‘Arc’) and has client-side experience with Atlas Copco, Butlins UK and LRC International. John is the current Master of the Worshipful Company of Marketors, an Honorary President of the Institute of Sales Promotion and a Founder Member of the Direct Marketing Association of Great Britain. He has a BA (Hons) in Business Studies from Nottingham Trent University, where he is now Visiting Professor of Marketing.

Abeed Janmohamed, Advisory Board, Fiducia
Abeed Janmohamed
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+20 years of digital experience in start-up and scale up, board member and non-exec director. Entrepreneurial mindset and been the first hire or employee across his career. Passionate leader,  helping scale businesses and is skilled in all aspects of digital transformation, revenue strategy and building strong business cultures and value systems. Knowledge across Advertising, MarTech, Retail Tech, Sport Tech, IOT, Blockchain. Experienced on Commercial Strategy, Market Entry, Corporate Development and M&A. Global exposure across the start-up landscape across Africa, Europe and North America.

Pierre Naggar, Advisory Board, Fiducia
Pierre Naggar
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+25 years of experience in digital advertising. Extensive knowledge of the programmatic space and data-driven ecosystem acquired over last 12 years. Most recent role at AdsWizz, a digital audio centric technology platform, overseeing 

global demand and playing key role in the growth of the company leading to the acquisition by Pandora and SiriusXM. Pierre also spent 4 years as Managing Director at Turn, a leading DSP and DMP, where he grew the operation from the ground up, establishing Turn as a major player in the European programmatic ecosystem. Pierre previously held commercial and business development roles at Yahoo! Europe and 24/7 RealMedia.

Andy Byrd, Advisory Board, Fiducia
Andy Byrd
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Andy has successfully worked in the development of brands and businesses through all channels of communication. He was the youngest Director of D’Arcy Masius in 1984, as Client Services Director and later as Deputy Managing Director. In 1997 he was appointed to the EU Board of DMB&B where he ran business development for the EMEA region, looking after global brands including Mars, McDonalds, Philipps, Texaco. After the Publicis acquisition of DMB&B, he joined its London Board to run accounts including Gallaher, Nobel Biocare and Ericsson worldwide. Since 2009 he is acting as an advisor for companies including Mark Warner Holidays, Sportyard, Bravo6 (chairman), SportStylist, Bilbary (non-exec director), Recipe (chairman).

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