we launched Fiducia with
the conviction to have the solution

to build a better industry

Tim Brown
Tim Brown


+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.


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Igor Alferov

+15 years of experience in R&D, engineering, product management and digital advertising. PhD in information security and early researcher of distributed ledger technologies. From 2007 to 2018 developed a career working as a Lead Engineer, Product Manager and in later period as Deputy Director of Advertising Technologies and VP of Monetization Projects at $7B Mail.Ru Group internet holding. Built MyTarget, Mail.Ru’s advertising platform that now generates $300M+ in advertising revenue annually.


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Pascal Zahner

+25 years track record in developing technology driven businesses with a focus on digital advertising in founder, 

c-level, board and advisory roles. Defining and implementing 

accelerated growth strategies across markets: Crimtan COO, 

Affectv COO, Exponential MD EMEA, Aibits CEO, Real Media CEO EMEA/APAC (sold to WPP in 2007). Roles in alternative finance with National Bank of Canada, Blue Lakes Advisors, Mistral Partners. IMD Business Leadership (PED); Columbia University MS, Journalism; Lausanne University MS Political Science.

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George Odysseos

+19 years experience in digital advertising driving financial governance, commercial strategy, operational efficiency and business performance. Track record in finance and governance as Finance Director, operational efficiency & business performance as Operations Director and commercial strategy as Commercial Director in companies including Blue Lithium, Yahoo, Exponential and Yormedia Solutions.

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Phillip Hayman
Customer Success


+14 years experience in the digital advertising sector, with deep expertise in programmatic, verification and measurement gained while working for high growth technology businesses in the UK and Europe. Mainly focused on building and running client facing teams that combine technical and product expertise to deliver data solutions, integrations and technology projects, while working for companies including Telegraph Media Group, Exponential, Integral Ad Science and TVbeat.


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Bob Filice
Alexander Panov
Dmitry Grytsovets
Product Director
Head of Software Development
Lead Software


+21 years experience in digital advertising with deep expertise in programmatic transactions across the global ad tech ecosystem. Has managed a portfolio of products that includes third party adservers, ad networks, demand side platforms, and exchanges/SSPs. As a product leader Bob has focused on developing product strategy, managing roadmaps, and building high-impact products in companies including Adknowledge, Apple, BlueLithium, PubMatic, RadiumOne, RhythmOne and Yahoo.


+20 years of experience in R&D and engineering. PhD in computer hardware engineering and digital signal processing. Worked on data processing for aircraft telemetry. Worked as lead SRE developer for one of the largest US automated advertising platforms. As a chief SRE helped to significantly increase service availability of one of the largest 

European employment platforms. From 2015 to 2021 worked on the development of a messaging platform serving tens of millions of users.


+19 years of experience in software development. Began career as website and online games developer. Built client/server

time tracking platform for remote workers from scratch. Built software for shareware games distribution system. Grew from lead developer to CTO in a search engine optimisation automation startup. Experience on how to provide stable APIs and integration mechanics to third party game developers and run their applications inside a social network with millions of users. From 2013 to 2021 worked as Lead software developer for the largest European social gaming platform.


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