Download the ANA / TAG TrustNet 2024
Programmatic Transparency Benchmark Report
log-level data
management
platform
The Fiducia LLD Management Platform is making the programmatic advertising supply chain more accountable, responsible and efficient by reconciling every single impression across the programmatic supply chain, and is enabling markets to leverage this data to optimize returns on programmatic investments.
Better Data, Better Quality, Better Value
The Fiducia LLD Management Platform is powered by cutting-edge proprietary technology, refined over the past eight years to seamlessly ingest, harmonize, and reconcile log-level data (LLD) across the programmatic supply chain. This process delivers a unified, transparent record for every single ad impression and enables TrueCPM analysis and optimization: delivering better returns to marketers with more impressions matching their cost, quality and safety requirements.
Proven Always-On Solution for Marketers
The Fiducia LLD Management Platform played a key role in the 2023 ANA Programmatic Transparency Study, which led to the launch of the ANA Programmatic Industry Benchmark in 2024 as an always-on industry initiative. Many marketers, including the 40 participants in the benchmark, have leveraged the Fiducia platform to uncover inefficiencies and improve returns on their programmatic investments.
The 2023 ANA Study identified a $22 billion optimization opportunity, and forward-thinking marketers have already started capitalizing on it by using the Fiducia platform to inform their programmatic investment strategies. The 2024 ANA Industry Benchmark validated that participating advertisers with access to LLD increased their TrueAdSpend, the spend going to impressions matching their requirements, from $36 to $42.90 for every $100 in ad spend—a +22% increase in efficiency.
The Fiducia LLD Management Platform is available in two versions:
Professional
for advanced analytics
✓ Daily LLD Matching
✓ Advanced Analytics
✓ Multi-Market Comparison
✓ TrueCPM Analytics
✓ ANA Industry Benchmarks
The Professional solution offers marketers advanced analytics and real-time insights into key areas needing attention. It provides access to a comprehensive set of metrics and to the TrueKPI framework, enabling the development of optimization strategies and the measurement of efficiency gains across brands and markets. Marketers can also evaluate their supply chain performance against the ANA Industry Benchmark.
Enterprise
for data activation
✓ Custom Report Builder
✓ Advanced Data Correlations
✓ Data Exchange
✓ TrueCPM Optimization
✓ Data Export for AI Optimization
The Enterprise solution offers enhanced capabilities for intelligent correlations between metrics, allowing marketers to harness impression-level data for automated, AI-driven optimization. This ensures investments are directed toward TrueImpressions that align with their cost, quality, and safety requirements, reducing the loss of productivity gap between their CPM and TrueCPM.
Both versions leverage existing Fiducia data connectors and partnerships with programmatic suppliers to access LLD feeds, which can typically be set up within four weeks.
With an intuitive interface, powerful data management capabilities, high-speed processing, and a comprehensive feature set, the Fiducia LLD platform empowers marketers to run safer, more efficient, and higher-performing programmatic campaigns—even for users with minimal technical expertise.