programmatic
transparency
benchmark
Sign up for the ANA Programmatic Transparency Benchmark and take control of your digital media investments
Unlock transparency with the ANA Benchmark
Join the industry-wide movement for greater programmatic transparency and uncover critical insights into hidden inefficiencies within your own supply chain. The ANA Programmatic Transparency Benchmark empowers advertisers to take control of their programmatic media investments with data-backed clarity.
From groundbreaking Study to ongoing Industry Benchmark
Building on the momentum of the 2023 ANA Programmatic Media Supply Chain Transparency Study, the ANA, TAG TrustNet, and Fiducia launched the ANA Programmatic Transparency Benchmark in June 2024. This new initiative marks a major step forward in the push for transparency, accountability, and efficiency across the programmatic advertising ecosystem.
Data-Driven insights for marketers, delivered daily
Fiducia gathers and analyzes log-level data (LLD) from participating brands to create comprehensive supply chain metrics. These metrics are benchmarked against anonymized, aggregated industry data published quarterly. Advertisers gain daily visibility into their own campaign performance — including transaction costs, media quality, MFA (Made-for-Advertising) activity, sustainability, and other compliance metrics — enabling continuous optimization and informed decision-making.
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Gain actionable insights into your own programmatic supply chain
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By reconciling and validating log-level data (LLD) across supply chains, the benchmark shows the complete waterfall of your programmatic investments, from initial media buy to final ad delivery, and so reveals:
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How much investment is spent in platform and data costs
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How much investment goes to valid, viewable, and measurable impressions on genuine websites, otherwise known as TrueImpressions
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The areas of greatest risk and opportunity in maximizing your programmatic ROI
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Through the benchmark you can:
Eliminate information asymmetry​
Ensure you gain full access to the data generated by your campaigns held by the providers operating in your supply chain.
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Unlock media value
Better identify true value and the partners that help to deliver it.
Craft a sustainable solution
Improve the accountability and effectiveness of your programmatic media trading.
The ANA and TAG TrustNet encourage
all advertisers, large or small, to participate
in the Benchmark to drive more value
in a more efficient marketplace
Access the online version of the ANA Benchmark to follow the TrueCPM Index, TrueAdSPend Index, cost waterfall and detailed metrics over time, with breakdowns by environments (web, mobile in-app, CTV) and marketplaces (OMP, PMP):
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ANA Benchmark Online
Complimentary access for ANA and TAG Members
Download the latest ANA Industry Benchmark Report here:
ANA Benchmark Report
Download previous releases:​
ANA Programmatic Transparency Benchmark, Q1 2024
ANA Programmatic Transparency Benchmark, Q4 2024
ANA Programmatic Transparency Benchmark, Jun 2024
ANA Programmatic Media Supply Chain Transparency Study, Dec 2023​​​​
Take the free Benchmark and TrueCPM e-learning course developed with U-of-Digital, and composed of four modules:
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The Programmatic Quality Problem
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Fixing the Programmatic Supply Problem
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The TrueKPI Framework
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Using the Programmatic Transparency Benchmark
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ANA Benchmark e-Learning
Go one step further and make your insights actionable to optimize your ad spend productivity
Make your data actionable at all times
Participating in the Benchmark with the activation of your providers’ LLD feeds is the first step to actionable supply chain transparency. With a full Fiducia enterprise license, you can access all the data used to generate your Programmatic Transparency Benchmark and optimize ad spend productivity in near real-time.
The ANA Study has validated that, with the use of the Fiducia LLD Intelligence Platform to connect and reconcile impression log-level data and price impressions using a set of quality metrics, ad spend productivity can be improved by well over 20 percent.
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Find out more about how your impression LLD feeds over the Fiducia platform can help you optimize your programmatic supply chain productivity, or get in touch using the form at the bottom of the page.