TAG TrustNet
the industry
transparency
utility
The time for TRUST is now!
Over the last decade Real-Time Bidding (RTB) created massive efficiency for the digital advertising marketplace in opening large volumes of inventory, driving down prices and creating the opportunity for smaller sites and apps to thrive.
Today it has become a large $200B market that continues to grow at an accelerated pace with a supply chain that remains complex, fragmented, partly opaque and could be even more efficient.
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In a context where decisions are increasingly made by technology, traditional processes do not apply and there is a need to bring a technological solution to what is essentially a technological problem.
Taking the industry to the next level
As a global cross-industry initiative, TAG TrustNet is taking the industry to the next level as an always-on collaborative platform providing the tools to certify the supply chain and allow everyone to be accountable, make responsible decisions and improve efficiency.
TAG TrustNet achieves this by automating the deterministic reconciliation of data across the supply chain and generating immutable records as Shared Truth: a unified record for every single ad running through the supply chain made available in near real-time.
Responsible advertising for
a responsible industry
With Shared Truth, TAG TrustNet enables what can be defined as Responsible Advertising based on 3 building blocks:
1. Know your business partners
every record can be tracked back to the legal entities
that are part of the transaction
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2. Know their business practices
every record gets cross-checked and verified based
on financial and qualitative metrics
3. Make timely informed business decisions
every record gets reconciled and can be acted
on in near real-time
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What are my benefits?
TAG TrustNet provides benefits to all its members across the industry
Industry
Develop a solid foundation to allow for the further growth of a socially responsible industry operating in compliance with industry standards and regulations
Members
Reduce operating costs by sharing data to automate the reconciliation of impression data across the supply chain
Advertisers & Agencies
Optimize ad-spend productivity by improving cost efficiency and advertising effectiveness with always-on access to reconciled impression data
Intermediaries & Publishers
Differentiate by allowing advertisers and agencies to validate the proper delivery and quality of impressions to get a larger share of ad-spend
Become a TAG TrustNet member today
to implement responsible advertising
and its multiple benefits
Joining TAG TrustNet is a free
and easy process
Become a TAG TrustNet member
Step 1 is to get verified by TAG as a legitimate company, to get a TAG ID, to agree to the TAG TrustNet requirements, and to sign the TAG TrustNet Membership agreement. Existing TAG Members only have to agree with the requirements and to sign the Membership agreement to become members.
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Become a TAG TrustNet user
Step 2 is to become a network user with an activate network node to import, share, access and export data, by signing the TAG TrustNet Licensing and Service Level agreement. Advertisers and agencies also get access to the TAG TrustNet Supply Chain Monitor to visualise their supply chain in near real-time. Access to data remains at all times under the control of the data owner.
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To become a Member:
or go to the TAG TrustNet website:
www.tagtrust.net
To know more about TAG TrustNet you can also contact:
for membership information:
Adrian Lacey
Director Policy & Standards, TAG
adrian@tagtrust.net
for user & platform information:
Phill Hayman
Customer Success Director, Fiducia
phill@tagtrust.net
