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ANA Programmatic Study: from 'car boot sale' to department store
05 Dec 2023 | Nick Manning Opinion If the programmatic market resembles a car boot sale, as the latest ANA study published today...
Dec 5, 20232 min read
ANA Programmatic Media Supply Chain Transparency Study: Complete Report
December 5, 2023 This follows-up and supersedes the First Look study published in June 2023 and delves deeper into the dynamic world of...
Dec 5, 20232 min read
Ad Tech Companies Are Getting Graded On Log-File Transparency
By James Hercher MONDAY, NOVEMBER 6TH, 2023 https://www.adexchanger.com/online-advertising/ad-tech-companies-are-getting-graded-on-log-fi...
Nov 6, 20233 min read
TAG ANNOUNCES FIRST COMPANIES TO EARN “CERTIFIED FOR TRANSPARENCY” SEAL
Initial Recipients Include AdForm, DoubleVerify, Frameplay, Horizon Media, IAS, Octillion Media, OMG, OpenX, Oracle and Xandr; Recent ANA...
Aug 7, 20232 min read
The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets
June 19, 2023 • 4 min read • By Ronan Shields and Seb Joseph Programmatic advertising transparency brouhaha is the industry’s theater...
Jun 30, 20231 min read
Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion
By Allison Schiff, Monday, June 19th, 2023 – 6:00 am To say the programmatic media supply chain is a transparency-free zone that...
Jun 30, 20231 min read
ADVERTISERS WASTE 23% OF PROGRAMMATIC AD DOLLARS, ANA STUDY FINDS
Advertisers buy low-quality websites, 'information asymmetry,' and other challenges outlined in report at Cannes By Garett Sloane and...
Jun 30, 20231 min read
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’
The Association of National Advertisers recommends marketers take a more active role in media buying By Megan Graham June 19, 2023 at...
Jun 30, 20231 min read
ANA Provides “First Look” at In-depth Programmatic Media Transparency Study
Report Reveals Lack of Transparency and Widespread Waste and Includes Recommendations That Should Save Billions Read more about the...
Jun 21, 20234 min read
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