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Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’
The Association of National Advertisers recommends marketers take a more active role in media buying By Megan Graham June 19, 2023 at...
Jun 30, 20231 min read
ANA Provides “First Look” at In-depth Programmatic Media Transparency Study
Report Reveals Lack of Transparency and Widespread Waste and Includes Recommendations That Should Save Billions Read more about the...
Jun 21, 20234 min read
TAG TRUSTNET LAUNCHES NEW FRONTIER IN TRANSPARENCY FOR MARKETERS THROUGH DEI, PRIVACY, & MFA DATA
Partnerships With Neutronian, Deepsee.io & SafeGuard Privacy Will Help Marketers Achieve DEI Goals, Reduce Fraud & Improve Privacy...
Jun 19, 20234 min read
EU Digital Markets Act: rules for digital gatekeepers to ensure open markets enter into force
Press Release Brussels, October 31, 2022 - The EU Digital Markets Act (DMA) enters into force on the 1st of November 2022. The new...
Nov 17, 20224 min read
Trustworthy Accountability Group Rolls Out 'Transparency' Certification
MediaPost, Digital News Daily, Nov 3 , 2022 by Wendy Davis @wendyndavis https://www.mediapost.com/publications/article/379414/trustworth...
Nov 3, 20221 min read
TAG LAUNCHES NEW “CERTIFIED FOR TRANSPARENCY” SEAL
TAG LAUNCHES NEW “CERTIFIED FOR TRANSPARENCY” SEAL TO GIVE AD BUYERS GREATER VISIBILITY INTO DETAILS OF DIGITAL AD CAMPAIGNS Common...
Nov 3, 20223 min read
Why we need the next generation of digital trust technology
This article was contributed to Venture Beat by Richard Gendal Brown @gendal, CTO at R3 - March 4, 2022 The connection between human...
Mar 9, 20221 min read
Fiducia's leadership team is growing!
Industry experts Tom Triscari and Kevin Broom join Fiducia's leadership team and strengthen US presence. London/ New York (March 7, 2022)...
Mar 7, 20222 min read
HOW THE ANA PLANS TO INVESTIGATE PROGRAMMATIC MEDIA BUYING
Bob Liodice doesn't want another federal investigation but does want to know where all those dollars really go By Jack Neff. Published on...
Feb 3, 20221 min read
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