Advertisers buy low-quality websites, 'information asymmetry,' and other challenges outlined in report at Cannes
By Garett Sloane and Jack Neff. Published on June 19, 2023.
The open web is still mired in wasteful ad spending, according to the Association of National Advertisers, which issued its report on the digital ad ecosystems during the Cannes Lions International Festival of Creativity. Ultimately, the report revealed, the digital ad ecosystem continues to contend with low-quality inventory and opaque mechanics that send money to suspect websites.