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Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’

The Association of National Advertisers recommends marketers take a more active role in media buying By Megan Graham June 19, 2023 at...

ANA Provides “First Look” at In-depth Programmatic Media Transparency Study

Report Reveals Lack of Transparency and Widespread Waste and Includes Recommendations That Should Save Billions Read more about the...

TAG TRUSTNET LAUNCHES NEW FRONTIER IN TRANSPARENCY FOR MARKETERS THROUGH DEI, PRIVACY, & MFA DATA

Partnerships With Neutronian, Deepsee.io & SafeGuard Privacy Will Help Marketers Achieve DEI Goals, Reduce Fraud & Improve Privacy...

EU Digital Markets Act: rules for digital gatekeepers to ensure open markets enter into force

Press Release Brussels, October 31, 2022 - The EU Digital Markets Act (DMA) enters into force on the 1st of November 2022. The new...

Trustworthy Accountability Group Rolls Out 'Transparency' Certification

MediaPost, Digital News Daily, Nov 3 , 2022 by Wendy Davis @wendyndavis https://www.mediapost.com/publications/article/379414/trustworth...

TAG LAUNCHES NEW “CERTIFIED FOR TRANSPARENCY” SEAL

TAG LAUNCHES NEW “CERTIFIED FOR TRANSPARENCY” SEAL TO GIVE AD BUYERS GREATER VISIBILITY INTO DETAILS OF DIGITAL AD CAMPAIGNS Common...

Why we need the next generation of digital trust technology

This article was contributed to Venture Beat by Richard Gendal Brown @gendal, CTO at R3 - March 4, 2022 The connection between human...

Fiducia's leadership team is growing!

Industry experts Tom Triscari and Kevin Broom join Fiducia's leadership team and strengthen US presence. London/ New York (March 7, 2022)...

HOW THE ANA PLANS TO INVESTIGATE PROGRAMMATIC MEDIA BUYING

Bob Liodice doesn't want another federal investigation but does want to know where all those dollars really go By Jack Neff. Published on...

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