fiducia
news

by Chris Powell August 15 2025 The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made,...

by Joe Mandese , August 14, 2025 While considerable improvements have been made in the efficiency of their ad spending over the past...

Effective ANA Launches Transparency Tool for All Members Democratizing Access to Data Once Reserved for Benchmark Participants NEW YORK –...

Commentary by Michael Lyons , MeidaPost Op-Ed Contributor, June 11, 2025 As media leaders guiding clients through a dynamic, fragmented,...

Effective ad spend climbs to 41%; $21.6B in global optimizations remain untapped Despite gains, more than a third of open web spend still...

New partnership expands Fiducia’s Data Exchange to measure data integrity NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising...

March 6, 2025 - by Bill Duggan, EVP at the Association of National Advertisers (ANA) How to ensure media investments are being handled...

The latest release of the TAG TrustNet Log-Level Data (LLD) Register is now available. This vital resource tracks suppliers that offer...

Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad spend...