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IPA: TAG TrustNet podcast

How media agencies can benefit from an always on solution to greater digital compliance and transparency

The Trust Accountability Group (TAG), in partnership with DLT technology business Fiducia, have proved through a successful 18 month cross-industry pilot in the UK that many compliance challenges can be solved in the digital supply path through the use of cutting edge technology to harmonise campaign data.

In this short recording, TAG and Fiducia will demonstrate how they have successfully used distributed ledger technology and a unique skillset to bring together campaign specific logfiles from multiple programmatic suppliers to create an immutable 'shared truth' of campaign logfiles in near real time.

TAG are now expanding the geographical footprint for TrustNet and looking for more brands and agencies to understand what this is and how to get involved. Speakers include Nigel Gwilliam, Director of Media Affairs at the IPA, Mike Zaneis CEO of TAG, Phillip Hayman Client Success Director at Fiducia and Adrian Lacey, Director of Policy and Standards at TAG.


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