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IPA backs programmatic project that benefits agencies
TAG TrustNet will improve the transactional transparency and accountability of digital media procurement. The IPA has expressed its full...
Feb 4, 20211 min read
The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing
Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money By Ethan Wu Programmatic advertisers...
Feb 4, 20211 min read
TAG Launches TAG TrustNet in partnership with Fiducia
After extensive evaluation and consultation, the Trustworthy Accountability Group (TAG) is pleased to announce the launch of TAG...
Jan 14, 20212 min read
TAG launches industry consultation following successful DLT pilot
The Trustworthy Accountability Group (TAG), formerly JICWEBS, jointly with ISBA, IPA, IAB UK and AOP, launches a 5 week industry...
Sep 23, 20203 min read
TAG announces successful completion of DLT Pilot, outlines next steps
Pilot Participants Included Nestle, McDonald’s, Virgin Media, O2/Telefonica, Unilever, Johnson & Johnson; GroupM, Havas, IPG, Mindshare,...
Sep 7, 20205 min read
JICWEBS merges with TAG
Ad Industry’s Leading Anti-Fraud and Brand Safety Standards Organizations are merging as of September 1, 2020. Mike Zaneis to Serve as...
Sep 7, 20204 min read
“Where Advertising meets Technology”
Learn how the UK ad industry is harnessing blockchain technology to manage the online digital ecosytem and promote trust and transparency...
Sep 2, 20201 min read
How blockchain could solve Facebook and Twitter’s political ads problem
Blockchain is the perfect remedy for the broken political advertising landscape—and a fix could even be in place before the next US election
Nov 22, 20191 min read
Further participants confirmed in JICWEBS’ cross-industry blockchain pilot, aiming to increase trust
London – 12th Nov 2019: JICWEBS Ltd – the cross-industry committee who define standards and best practice for digital advertising – today...
Nov 12, 20192 min read
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