Industry experts Tom Triscari and Kevin Broom join Fiducia's leadership team and strengthen US presence.
London/ New York (March 7, 2022) - Today Fiducia is happy to welcome Tom Triscari as President and Kevin Broom as Chief Experience Officer as new members of its leadership team to accelerate growth, guide strategy, and strengthen its US development.
After its 2-year pilot with major brands, agencies and tech vendors in the UK, the global launch of TAG TrustNet in partnership with the Trustworthy Accountability Group (TAG) and the selection of Fiducia by the US Association of National Advertisers (ANA) for its transparency study, Fiducia is strengthening its leadership team and US presence with Tom Triscari as President to educate customers and guide strategy, and Kevin Broom as the company’s Chief Experience Officer. They are both operating out of the New York City area.
“Tom and Kevin have long standing relations with our founding team and we know the contribution they can bring in scaling up Fiducia’s operations, says Tim Brown, CEO of Fiducia. Tom has been an advisor to Fiducia since our inception three years ago, so it’s great to see his role evolve into working directly with our large brand customers and Kevin brings his deep knowledge in building out products and creating seamless customer experiences.”
Tom Triscari is a leading voice in the programmatic industry. He is the founder of Lemonade Projects, a programmatic innovation firm working with large brands to get the most of new tools. His programmatic experience began in 2007 working as a consultant for Project Canoe led by Comcast and Time Warner. He was responsible for Right Media at Yahoo! Europe. Tom built and managed supply-side and data science teams at Criteo in London. With in-housing starting to take root, he acted as CEO to reposition Yieldr and founded Labmatik in 2015, a consultancy correcting programmatic underperformance. Tom has a BA in Economics from UCLA and an MBA from the University of Notre Dame.
Kevin Broom has over 20 years of experience in product management, product marketing, and operations with a focus on growth and scaling of technology/product led businesses. His experience spans multiple industries including Adtech, Fintech, and Martech. From 2008 to 2015 he was GM and head of product for Yahoo Search in EMEA driving 100% growth in 3 years. From 2016 to 2020, he served as EVP Product Development for Alpha-Sense and CPO for Bynder with a focus on defining product strategy, building and scaling teams, improving product development and delivering growth.
As the provider of the technology platform to the TAG TrustNet cross-industry network, Fiducia is committed to further build out a team of recognised industry experts to maximise the value the industry will gain from an always-on platform dedicated to the development of a more accountable, responsible, and efficient digital advertising supply chain.