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Nestle, McDonald's and Virgin Media enter blockchain media pilot

Updated: Jul 1, 2021

Nestlé, McDonald's and Virgin Media are the first brands to take part in Jicwebs' blockchain pilot programme to increase trust and transparency in digital advertising. The brands are joined by their respective media agencies (Zenith, OMD UK and Manning Gottlieb OMD) and follows calls by the web measurement body in May for the industry to join the project.


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