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How blockchain could solve Facebook and Twitter’s political ads problem




Blockchain is the perfect remedy for the broken political advertising landscape—and a fix could even be in place before the next US election.


By Adriana Hamacher

Nov 18, 2019


Political advertising is running riot in our democracies. In Brexit-beleaguered Britain, campaigns are running unverified claims on buses, while their sources of funding remain unclear. In the US, things are no better. During Mark Zuckerberg’s recent testimony to Congress, Democrat Rep. Alexandria Ocasio-Cortez challenged the Facebook founder, pointing out that under the social network’s fact-checking policy, she could run ads falsely claiming that Republicans supported her policies with impunity.


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