industry transparency utility
for digital advertising
Supply chain accountability for
responsible and efficient advertising
Fiducia is dedicated to the development of a platform making the digital advertising supply chain more accountable, responsible and efficient over the TAG TrustNet industry network developed jointly with the Trustworthy Accountability Group (TAG).
The TAG TrustNet charter can be found here: TAG TrustNet charter
The Fiducia platform automates the ongoing reconciliation of ad impressions across participants to a transaction and provides an instant assessment of your supply chain that can be acted on in near real-time.
Fiducia enables accountable, responsible, efficient
advertising by delivering a unified record of every single ad
running across the supply chain in near real-time
Fiducia is dedicated to providing the TAG TrustNet cross-industry network with an always-on platform to certify the digital advertising supply chain and allow its members to be accountable, make responsible business decisions and improve efficiency.
TAG TrustNet was launched by TAG together with Fiducia as the provider of the technology platform in July 2021 as a global industry initiative following a 2-year cross-industry pilot and industry consultation to validate the Fiducia distributed ledger technology.
Fiducia’s patent pending data reconciliation platform has been developed since 2017 as an industry solution designed to provide the speed and scale to match data across the digital advertising supply chain for a reasonable cost.
millions of transactions per second
The Fiducia platform automates the execution, reconciliation and settlement of advertising campaigns at impression level, processing millions of transactions per second and recording them in an immutable ledger as "Shared Truth": a unified record for every single ad running through the supply chain made available in near real-time.