advertising

what makes FIDUCIA DLT unique

trust, transparency, efficiency

FIDUCIA is a UK technology company developing a Distributed Ledger Technology Platform with the purpose to deliver trust, transparency and efficiency for the digital advertising marketplace over a DLT Industry Consortium Network, governed and operated “for the industry by the industry”.

DLT industry consortium network

The Network will initially be launched in the UK with JICWEBS and its parent associations AOP, IAB, IPA and ISBA, as a pilot running across 2019 planned to turn into an "always-on" DLT network in 2020, the JICWEBS DLT Industry Consortium Network, to raise levels of trust, transparency and efficiency in digital advertising. 

high frequency DLT platform

FIDUCIA’s patent pending High Frequency DLT platform has been developed over the past two years, by a team of digital advertising veteran entrepreneurs, researchers and developers, as an industry solution specifically designed to resolve the challenges of implementing DLT technology for programmatic digital advertising.

millions of transactions per second

FIDUCIA’s DLT platform includes the ability to automate the execution, reconciliation and settlement of advertising campaigns at an impression level - managing millions of transactions per second - securely and at scale, for a reasonable cost.

benefits for all value chain participants 

FIDUCIA's DLT platform together with the JICWEBS DLT Industry Consortium Network will benefit all industry participants by developing a trusted environment, delivering efficiency gains and reducing wastage.

If the industry decides to go ahead with the JICWEBS DLT Consortium Network, the intent is to support an open competitive market of DLT-based apps to drive value for the ad market using a common open source network protocol. This should accelerate DLT adoption and be of benefit to all.