distributed ledger technology
for digital advertising
Supply chain transparency to optimise
ad spend productivity
The Fiducia platform automates the ongoing reconciliation of ad impressions across participants to a transaction and provides an instant assessment of your supply chain that can be acted on in near real-time.
Fiducia enables accountable, responsible, efficient
advertising by delivering a unified record of every single ad
running across the supply chain in near real-time
accountable, responsible, efficient
Fiducia is dedicated to providing the TAG TrustNet cross-industry network with an always-on platform to certify the digital advertising supply chain and allow its members to be accountable, make responsible business decisions and improve efficiency.
TAG TrustNet was launched by the Trustworthy Accountability Group (TAG) together with Fiducia as the provider of the technology platform in July 2021 as a global industry initiative following a 2-year cross-industry pilot and industry consultation to validate the Fiducia distributed ledger technology (DLT).
high frequency platform
Fiducia’s patent pending high frequency DLT platform has been developed since 2017 as an industry solution designed to provide the speed and scale to match data across the digital advertising supply chain for a reasonable cost. The Fiducia technology is building on the leading global enterprise blockchain solution R3/Corda, widely used in the banking and insurance industries.
millions of transactions per second
The Fiducia platform automates the execution, reconciliation and settlement of advertising campaigns at impression level,
processing millions of transactions per second and recording them in an immutable ledger as "Shared Truth": a unified record for every single ad running through the supply chain made available in near real-time.