Supply chain accountability for
responsible and efficient advertising
Fiducia is dedicated to the development of a technology platform making the digital advertising supply chain more accountable, responsible and efficient over the TAG TrustNet industry initiative developed jointly with the Trustworthy Accountability Group (TAG).
Find out more about TAG TrustNet and its initiatives, using the Fiducia platform as a one-stop-shop to access and reconcile impression log-level data and other data sources covering DEI, Sustainability, Privacy or Certifications:
The Fiducia platform automates the matching of ad impressions log-level data (LLD) across participants to a transaction and provides an instant assessment of your supply chain that can be acted on in near real-time.
Fiducia enables responsible and efficient advertising
by matching log-level data for every single ad
running across the programmatic supply chain
Fiducia is dedicated to providing TAG TrustNet with an always-on platform to certify the digital advertising supply chain and allowing its users to be accountable, make responsible business decisions and improve efficiency.
TAG TrustNet was launched by TAG jointly with Fiducia, as a global industry initiative following a 2-year cross-industry pilot in the UK with major brands and suppliers using the Fiducia technology platform to drive transparency across the programmatic supply chain.
LLD matching automation
The Fiducia platform connects, harmonises and automates the matching of impression LLD, to come up with a single unified record for every ad running through the supply chain made available in near real-time.
Fiducia’s patent pending impression LLD matching platform has been developed since 2017 as an industry solution designed to provide the speed and scale to process millions of transactions per second across the digital advertising supply chain for a reasonable cost.