Download the ANA / TAG TrustNet 2024
Programmatic Transparency Benchmark Report
TAKE CONTROL
of your programmatic
supply chain
By helping marketers to access, harmonize and reconcile all their Log-Level Data in their programmatic supply chains over the Fiducia LLD Management Platform, we helps brands to better analyze, optimize, and govern their programmatic investments.
The Fiducia LLD Management Platform and TrueKPI optimization framework enable brands and their agencies to examine, and act upon, the complete waterfall of an advertiser’s programmatic investment, from initial media buy to impression delivery, including:
Costs
How much is spent on demand- and supply-side platform transaction and data fees.
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Quality
How much is spent on valid, viewable, and measurable impressions on genuine media, matching advertiser requirements, otherwise known as ‘TrueImpressions’.
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Safety
How campaigns perform against key safety metrics, including brand safety, MC&I, sustainability, data integrity and privacy.
Fiducia’s LLD Management Platform and related solutions enable more accountable, responsible, and efficient programmatic advertising. We power LLD management for major advertisers. In partnership with the Trustworthy Accountability Group we developed TAG TrustNet as the industry utility for supply chain transparency and optimization. TAG TrustNet and the Fiducia LLD Management Platform are behind the ANA Programmatic Media Supply Chain Transparency Study.
Find out more about the Fiducia LLD Management Platform and how its is helping to solve for transparency in the programmatic advertising supply chain:
TrueKPI
Framework
ANA Transparency Study
Data Exchange
The Exchange to connect data feeds on top of your supply chain LLD, to get to the next level of visibility
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ANA Industry
Benchmark
Benchmark your supply chain against the ANA Study findings and define your optimization plan.
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Solutions Partner Program
Leverage your data using AI and other technology solutions to further optimize your supply chain.
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Find out more about how the Fiducia LLD Management Platform can help you gain full control of your programmatic supply chain by filling out the form below.
You can also contact:
Shirlene Chandrapal
SVP Strategic Accounts
shirlene@fiducia.eco
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