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Pascal Zahner
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Join date: May 13, 2019
Posts (42)
Feb 25, 2026 ∙ 4 min
ANA Q4 2025 Programmatic Transparency Benchmark Shows Media Quality Is Now Driving Measurable Performance Outcomes
ANA Q4 2025 Programmatic Transparency Benchmark Shows Media Quality Is Now Driving Measurable Performance Outcomes
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Nov 5, 2025 ∙ 3 min
The ANA Q3 2025 Programmatic Transparency Benchmark Reveals $13.6B in Efficiency Gains as Programmatic Enters a New Era of Accountability
ANA Introduces Brand Safety and Suitability Metrics, Showing 99.1% of Spend in Low-Risk Environments and Signalling a New Standard for Responsible Media Investment NEW YORK – November 5, 2025 – The Association of National Advertisers (ANA) today released its Q3 2025 Programmatic Transparency Benchmark , revealing continued progress in efficiency, media quality, and supply-chain transparency as marketers reclaim $13.6 billion in working media value. The report shows the share of ad spend...
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Sep 22, 2025 ∙ 2 min
Procter & Gamble, Bayer scrutinize ad tech as brands demand accountability and lower costs
By Jack Neff September 18, 2025 12:00am Ad tech vendors are facing the same accountability reckoning that once upended media agencies, as...
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