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Pascal Zahner
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Join date: May 13, 2019
Posts (41)
Nov 5, 2025 ∙ 3 min
The ANA Q3 2025 Programmatic Transparency Benchmark Reveals $13.6B in Efficiency Gains as Programmatic Enters a New Era of Accountability
ANA Introduces Brand Safety and Suitability Metrics, Showing 99.1% of Spend in Low-Risk Environments and Signalling a New Standard for Responsible Media Investment NEW YORK – November 5, 2025 – The Association of National Advertisers (ANA) today released its Q3 2025 Programmatic Transparency Benchmark , revealing continued progress in efficiency, media quality, and supply-chain transparency as marketers reclaim $13.6 billion in working media value. The report shows the share of ad spend...
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Sep 22, 2025 ∙ 2 min
Procter & Gamble, Bayer scrutinize ad tech as brands demand accountability and lower costs
By Jack Neff September 18, 2025 12:00am Ad tech vendors are facing the same accountability reckoning that once upended media agencies, as...
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Aug 26, 2025 ∙ 1 min
Global advertisers wasted $26.8 billion on programmatic in Q2: ANA
by Chris Powell August 15 2025 The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made,...
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