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Log-level data
management
platform
Fiducia is developing the always-on LOG-LEVEL DATA MANAGEMENT PLATFORM making the digital advertising supply chain more accountable, responsible and efficient by reconciling every single impression across the programmatic supply chain of advertisers.
The Fiducia LLD Management Platform automates the harmonisation and matching of ad impressions log-level data across the participants to programmatic transactions to come up with a single unified record for every ad running through the supply chain, providing an instant assessment of a wide range of quality, cost and compliance metrics that can be acted on in near real-time.
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Always-on Supply Chain Monitor
The Supply Chain Monitor is the application allowing marketers to visualise their supply chain and get an instant view of areas that require attention. The Monitor provides access to a wide range of impression-level granular metrics allowing to define optimization strategies and uses the TrueKPI Framework, developed in the context of the ANA Programmatic Media Supply Chain Transparency Study, as the methodology to evaluate opportunities to optimise ad spend productivity by 20% or more by better pricing impressions based on quality requirements.
