join the minimum viable ecosystem
to take an active part in the launch of the
TAG DLT Industry Consortium Network
the TAG DLT minimum viable ecosystem
Following the Pilot, the purpose of the Minimum Viable Ecosystem, or MVE, is to prepare for the launch of the network in H2 2021. The MVE will start after an industry consultation (Sep-Oct 2020) and the decision to launch the industry consortium
network. Details on the Industry Consultation can be found here.
minimum viable ecosystem
The MVE is focusing on:
Running a fully functional DLT network with a selected number of participants.
Deploy the DLT platform to provide: supply chain impression data integrity, live reconciliation, live compliance.
Enable participants to access, manage and integrate the reconciled data to their own systems over a unified network API.
Enable participants to manage the access to their data over encrypted keys on a need-to-know basis.
Form the governance entity to define the network governance and operating principles, and the business model.
The MVE will validate the following base network functionalities
to prepare for market launch:
Automated “always-on” reconciliation of impression data across the supply chain, ensuring data immutability, security and privacy, with an interface allowing participants to control data access and delivery.
Automated “always-on” validation of reconciled impression data against measurable industry standards, certifications, regulations or self-defined requirement, with an interface providing access to
live compliance scorecards.
integrations & applications
Unified API allowing participants to integrate reconciled impression data with their own systems or with third party applications.
Participate to the TAG DLT minimum viable ecosystem
and be among first to take advantage of the
multiple benefits of DLT for digital advertising
participant direct benefits
the MVE provides the opportunity for each category of participants to validate the direct benefits the DLT network provides over its base functionalities and the integration to their existing systems in a live Beta environment. Direct benefits depend on the category of participants, which are detailed in the following documents:
Benefits for Advertisers
Benefits for Agencies
Benefits for Publishers
Benefits for Tech Vendors
Benefits for Measurement Vendors
participant indirect benefits
The participation to the MVE also provides a number of indirect benefits to participants:
Innovation: Get an opportunity play a leading role in an innovation of an industry consortium network
Governance: Contribute to the creation of the industry infrastructure, that will lead to improved transparency, fraud prevention and operational savings for marketplace participants.
Trust: Play a leading role in demonstrating that digital advertising can be a effective, safe and trusted channel.
Early Adopter: Leverage position of an early adopter as a business differentiator and plan your DLT-based process optimisations, applications and products.
how to participate
Setup internal working group to evaluate DLT business cases for your organisation and define project plan.
Provide information on log file availability and fields.
Sign MVE participant agreement.
Deploy and configure Network Node for data input, matching and export.
Activate data feeds and implement project plan.